Some of your friends are a waste of time. Some of mine are too. They believe everything they read in the New York Times, they worship Jonathan Franzen, and think that the topics in YA are too simple for them. But the rest of them have a chance. Here are my most successful techniques for converting people into YA nuts:
- Give them a book – Duh. This will work for about 15% of the population who read a lot and listen to NPR.
- Target the product - Think about what themes your friend likes, then choose a YA book with a similar message. Tweeting a link to the e-book is a good technique for this.
- Needle them – People who read adult fiction are tough. Persistence pays off. Keep gently reminding them that YA has crossed over, that the themes are timeless and that the books are really fun. Even the snottiest people like to read a good trashy drama sometimes.
- Back into the book from the video – Moviegoers usually know which movies were books before and most of them like to talk about books versus movies. The visual art crowd is also pretty open to the book trailers that have been posted on YouTube. Some of them are beautiful and can spark an interest.